Lincoln Scott is a marketing expert who specializes in teaching millennials how to level up their careers.

Lincoln was looking for a way to convey his personality, values, and expertise in a luxurious way online, but didn’t have the time to build a brand and a website on his own.

Identity

I started with the basics: who is your ideal client? What are her frustrations? What does she want more than anything else? I created a foundation for the brand by clarifying his focus and his messaging, and built the visual identity on top.

Web 

From there, we defined his website’s strategic goal and user journeys, and crafted a streamlined user experience on a Squarespace Commerce platform using Lincoln’s new brand identity.

Lincoln says, “You helped bring my business from an idea to a reality.”